Introduction

At La Sultana Autobuses (hereinafter referred to as “the Company”, including references to “We”, “Our” or “Us”), we deeply value and respect your privacy and recognize the importance of protecting your personal data. In this regard, the Privacy Policy (“the Policy”) is intended to provide you with a clear and transparent description of our practices regarding the collection, use, and disclosure of the personal information we collect.

We want to inform you about how we treat your personal information in the context of our business and shipping activities, as well as about the communications you may receive from us. We encourage you to read this Policy carefully to better understand how we handle your information and what your rights are in relation to it.

By accessing or using our services, you are agreeing to the terms and conditions set forth in this Policy. If you have any concerns or do not agree with any aspect of this Policy , we encourage you to contact us before continuing to use our services.

Key Definitions

This Privacy Policy is based on the following definitions of terms as described in the California Consumer Privacy Act (CCPA):

Personal Data: information that identifies, relates to, describes, can be associated with, or could reasonably be linked, directly or indirectly, to a particular consumer or household. This includes identifiers such as name, social security number, home address, email address, browsing history, geolocation data, biometric information, employment information, sensitive personal data (such as racial origin, religious beliefs, health status, or genetic information), and financial data.

Processing: Any operation or set of operations which is performed on personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or any other form of enabling access, matching or interconnection, restriction, erasure or destruction.

Data Controller: The entity that collects information from consumers' Personal Data and determines the purposes and means of processing them. In this context, La Sultana Autobuses acts as the controller of the Personal Data you provide to us.

Processor: A service provider who processes Personal Data on behalf of the Controller and acts on the instructions of the company. The Processors we work with are subject to strict contractual obligations that ensure the protection of your data.

Third Party: Person or entity with whom the Controller shares data. The Third Party is not a service provider or someone who works directly for the company. These third parties may only use the data for permitted purposes and must comply with applicable data protection laws.

Consent: The clear affirmative action by the consumer authorizing the processing of his or her personal data. This consent must be freely given, informed and explicit to be valid.

Information We Collect

At La Sultana Autobuses, we collect different types of personal information from our users/customers in order to improve our services and provide new ones. The following describes the types of data we may collect:

Personally Identifiable Information: includes, but is not limited to, name, address, telephone number, email address, date of birth, and any other information that allows us to identify you individually. Please note that we do not collect this information directly from the website; we only store your personal information when you choose to make a purchase and enter the information necessary to generate your travel tickets.

Payment Information: When you make a purchase, your credit or debit card information, as well as other financial information needed to process the payment, is handled by third party payment gateway services. At {companyName}, we do not store or have access to your financial information, nor do we seek it out. We work with Authorize.net as a payment gateway in Mexico and the United States, who process your transactions securely and under strict security and privacy standards. For more details on how we handle your data, please visit Authorize.net's Privacy Policy (https://usa.visa.com/legal/privacy-policy.html).

Travel-related information: Includes details such as travel itinerary, seating preferences, and booking history, which are collected only at the time of purchase and are part of the standard record of our management system.

Browsing, usage and geolocation data: We collect information about how you interact with our website and services, such as your IP address, device type, browser, pages visited on our website, browsing time, and, if you give us your consent, your geographic location. This data may be automatically collected through cookies and similar technologies, and is used to provide more personalized services and improve your user experience. For more details, please see our Cookie Policy.

Communication: We record any communication you have with us, whether through email, phone calls, online chat or other methods/channels. In addition, when you make a purchase, we store the contact information you provide to us to send you notifications and updates regarding your purchase or the service we provide to you. This communication is essential to ensure that you receive all necessary information about your transaction and to enhance your experience with us. In addition, if you request and prefer, we may also send you relevant promotions and offers.

How We Use Information

At La Sultana Autobuses, we use the personal information we collect from our users for several essential purposes, including:

Providing and improving our services: we use your information to manage and process your transactions, ensure you receive the service you request, and improve the quality of our services. This includes personalizing your experience on our platform, tailoring content and offers to your preferences and needs.

Communication: We use your contact information to communicate with you about your purchase, provide updates on the status of your reservations, and send you important service-related notifications. Also, if you have requested, we use your information to send you promotions, special offers, and newsletters.

Analyzing and improving the user experience: We analyze how you interact with our services to better understand your preferences and needs. This information helps us to optimize our platform, develop new products, and improve our service offerings.

Legal compliance: We may use your information to comply with our legal obligations, resolve disputes, enforce our terms and conditions, and cooperate with law enforcement when necessary.

Security: The information we collect is also used to protect the security of our services, detect and prevent fraud, abuse, and other activities that may compromise the integrity of our systems or the safety of our users.

Data marketing (sale of personal data): At La Sultana Autobuses, we do not sell our users' personal data to third parties. This includes any transfer of personal data that would be considered a “sale” under the California Consumer Privacy Act (CCPA). Under this law, consumers have the right to opt out of the sale of their personal data. If at any time La Sultana Autobuses decides to change its policy and offer third parties access to our users' personal data in a manner that would be considered a sale, we will notify users in advance and provide them with the option to opt-out of such transactions, in compliance with the CCPA.

Notices and Communications

Notifications related to your purchase

At La Sultana Autobuses, we use your contact information to send you essential notifications related to purchases and services you have requested. These notifications include:

• Booking confirmations: we send you confirmations of your purchase, including details of your travel itinerary and any other aspects relevant to your booking.

• Itinerary updates: If there are changes to your itinerary, such as schedule or route changes, we will notify you immediately so that you are informed and can plan accordingly.

• Reminders and alerts: We will send you reminders about your upcoming trip, as well as any important alerts that may affect your transportation experience.

Promotional communications

In addition to operational notifications, if you have given your consent, we may send you promotional communications, including:

• Special offers and discounts: Occasionally, we will inform you of exclusive promotions, travel discounts, or new routes available.

• Newsletters: You may also receive newsletters with news, updates on our services, and relevant content that we think may be of interest to you.

At any time, you can request to stop receiving these promotional communications by using the unsubscribe button included in each message we send you. This process is simple and ensures that you will not receive future promotions if you wish to do so.

SMS Notifications

By making a purchase on our website, you agree to receive essential notifications related to your transaction through various channels, including text messages (SMS). These notifications are intended to keep you informed about the status of your purchase and travel, and include booking confirmations, ticket updates, reminders of upcoming travel, and any other important information related to your transaction.

Importantly, we use SMS messaging to provide you with direct and timely communication, ensuring that you receive all the information you need for your travel experience, from purchase confirmation to reminders close to your travel date.

If at any time you wish to stop receiving SMS notifications, you can easily deactivate this service by contacting our customer service team or by adjusting your notification preferences in your account on our website. Our goal is to give you full control over the communications you receive, while respecting your preferences at all times.

International Data Transfers

At La Sultana Autobuses, your personal information is stored and processed on servers located in the United States. This means that, for users in the U.S., your data is not transferred internationally, thus complying with the data protection regulations applicable in your country.

For users in Mexico, your data may be transferred to and stored on servers located in the United States. These transfers are made in order to provide our services efficiently and securely. We ensure that all data transfers are made in accordance with applicable data protection laws, implementing the necessary safeguards to protect your information.

By using our services, you consent to the storage and processing of your data in the United States. If you have any questions or need more details about how we protect your data during these transfers, please do not hesitate to contact us.

Data Security

At La Sultana Autobuses, the security of your personal information is a priority. We use secure Oracle servers and adopt up-to-date technologies and best practices to protect your data against unauthorized access, misuse, disclosure, alteration or destruction.

• Protection during payment: Transaction fraud protection is handled by third-party payment gateways, such as Authorize.net, which employ advanced security measures to ensure that your transactions are secure.

• Technologies and Best Practices: We implement measures such as Secure Socket Layer (SSL) encryption to protect data during transmission. In addition, we follow appropriate security standards and apply best practices in the management of our systems and servers, minimizing risks and ensuring the integrity of your information.

• Audits and Compliance: At La Sultana Autobuses, we seek to comply with applicable data protection regulations in the United States and Mexico, adopting best practices in the management of personal information. While we do not conduct internal audits unless required by law, we implement appropriate security and control measures to ensure compliance with applicable legal obligations regarding the processing of personal data.

At La Sultana Autobuses, we seek to comply with applicable data protection regulations in the United States and Mexico by adopting best practices in the management of personal information. We implement appropriate security and control measures to ensure compliance with our legal obligations regarding the processing of personal data.

While we make every effort to protect your data, it is important to keep in mind that no system can guarantee absolute security. However, we are committed to using the most effective methods available to us to safeguard your information.

Credit Card and Bank charge information

At La Sultana Autobuses, protecting your financial information is very important. When you make a purchase through our platform, your credit or debit card details and other financial data are processed exclusively by secure payment gateways, such as Authorize.net.

These gateways handle the validation and authorization of transactions, ensuring that your information is protected by advanced encryption technologies and security protocols.

User Rights

At La Sultana Autobuses, we respect and value the rights of our users, especially regarding the protection of their personal data. Below, we detail their main rights under data protection regulations:

Right of Access: You may request information about the personal data we have collected about you, including how we use it and with whom it has been shared.

Right of Rectification: If your data is inaccurate, incomplete, or outdated, you have the right to request its correction.

Right to Object: You may object, for legitimate reasons, to the processing of your personal data when it is not necessary for the execution of a contractual relationship or compliance with a legal obligation.

Right to Erasure: You may request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected, when you have withdrawn your consent, or when processing is improper. There are exceptions when data retention is required for legal, contractual, or public interest reasons.

Cookies Similar Technologies

At La Sultana Autobuses, we use cookies and similar technologies to enhance your user experience, personalize content and analyze the use of our services. Cookies are small data files that are stored on your device when you visit our website. These technologies allow us to remember your preferences, keep you logged in, and provide you with a more seamless and personalized experience.

Types of cookies we use

Essential Cookies: These cookies are necessary for our website to function properly. Without them, we would not be able to provide services such as account management or payment processing.

Performance cookies: We use these cookies to collect information about how users interact with our website, allowing us to improve its performance and provide you with a better experience.

Functionality cookies: These cookies allow us to remember your choices (such as your user name, language or the region you are in) and provide enhanced and more personalized features.

Advertising cookies: We use these cookies to make advertising more relevant to you. They can also limit the number of times you see an advertisement and help us measure the effectiveness of our advertising campaigns.

Similar technologies: In addition to cookies, we use similar technologies such as pixels, web beacons and local storage to collect information and improve your experience on our platform and service.

Cookie control and management

You have control over the use of cookies on our website. Through our consent banner, you can decide whether you want to Allow all cookies, enable only strictly necessary cookies, or manage your privacy preferences by selecting which types of cookies you want to allow.

While you can set your browser to accept or reject cookies generally, we caution you that disabling certain cookies may affect the functionality of some features of the site.

For more information on how we use cookies and how you can manage them, we invite you to consult our Cookie Policy, where you will find additional details on the use of these technologies.

Changes to this Privacy Policy

At La Sultana Autobuses, we reserve the right to update or modify this Privacy Policy at any time. Changes will reflect our current practices, new services or legal requirements that may arise. Whenever we make an update, we will notify our users through a prominent notice on our website or by other means of communication, such as e-mails if necessary. The date of the update will be indicated at the top of this page.

We recommend that you review this Privacy Policy periodically to be aware of any changes. Your continued use of our services following the implementation of changes will constitute your acceptance of the changes.

We recommend that you review this Privacy Policy periodically to be aware of any changes. The date of the last update will always be indicated at the top of this page. Your continued use of our services after the implementation of the changes will constitute your acceptance of the changes.

Contact Information

If you have questions, concerns or comments about this Privacy Policy or how we handle your personal data, please feel free to contact us.

You may contact us by the following means:

Email: margaritaautobus@gmail.com

Telephone:

We are committed to responding to your inquiries in a timely and effective manner.

Specific Provisions for Peru

At La Sultana Autobuses, we comply with Peruvian regulations on personal data protection. Below are the specific provisions applicable to users in Peru:

Peru

We comply with the Personal Data Protection Law (Law No. 29733) and its regulations, ensuring that your personal data is processed lawfully, fairly, transparently, and securely. Under this regulation, you have the following rights:

• Right of access: You may request information about what personal data we have about you and how we process it.

• Right to rectification: You may request the correction of your data if it is inaccurate or incomplete.

• Right to deletion: You may request the removal of your personal data when it is no longer necessary for the purposes for which it was collected.

• Right to object: You may object to the use of your data in certain circumstances, especially for marketing purposes.

If you wish to exercise any of these rights or have questions about how we handle your personal data in Peru, you can contact us using the contact information provided in this policy.